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Ok you wanted to increase traffic to your website and have got a Global SEO Campaign going for your website and you can now relax? Better think twice before letting your campaign take care of itself! An effective Global SEO campaign is not all about just translating your website into multiple languages and getting country specific keywords! Your campaign needs to be managed from infancy to maturity or all your efforts will be in vain.
Tips on localizing content rather than just translating it:
1) Choose to have multi-national, multi-lingual campaigns rather than one lazy global SEO/SEM campaign.
Companies often adopt a progressive approach to localization. In part due to the time it takes to translate the website, the investment in translation, and also to refine the local marketing strategies.
This is why initial localized websites often feel little more than a brochure and do not create a good user experience. If you give some thought to this transition process, the website can be transparent about what the extent of translations. This gives the user control over his experience with your website. Online communication will continue.
2) Plan centrally, synchronise globally, execute locally
Have a central vision, a global strategy, and local execution. Your vision should not change as you go along as this would seriously jeopardise the whole process of your international SEO campaign. Having a clear cut aim as to what you should do is key to later success. The central plan should remain constant but you can change minute things to better localize as you go along.
3) Sell in mature markets, brand in emerging markets.
Don’t be afraid of big brands and take the plunge. You will learn a lot as you go along which you wont be able to if you simply hold back. Everything is about taking risks.
When it comes to SEO: Use CCTLDs, country specific hosting, localized content that is tailored for each audience, and appropriate copy indicating multi-lingual sites versus multi-lingual pages.
Managing Complex website eco-systems in your Glabal SEO strategy.
Know how to deal with websites that have grown organically over time and are not alike in design, content, language, or site architecture.
1) Use the “canonical tag” to distinguish authoritative content from duplicate content.
By now you’ve probably heard of a new “canonical tag” supported by the major search engines. You may have also heard that it’s an important new tool for developers and SEO experts. What you may not know is what it does and why it might be important to your site. By stating the canonical relationship to a page in the link tag, it tells the search engines not to index this page, because it’s really the same as the other. The tag also informs the search engine that the other page is the one to use for calculating rank.
Place the canonical tag on its Global English site rather than its US based site as the global site has more content and converts better in this case.
2) Use country flagging in webmaster tools.
This will help your website rank higher in local search engines and will also add an easy to use feeling to your site for visitors from all parts of the world.
3) Run Keyword cluster research.
Run keyword cluster research to identify keywords that are currently ranking with low search volume, and then modify pages containing each cluster to more have terms with more search volume.
Tips for expanding a successful business Internationally
The Key problems of a haphazard global search strategy includes:
Picking markets for expansion based on where existing is coming from via analytics data.
- No regard for localization of content displayed by the use of automatic translation tools which generated sub-par translations.
- Lack of payment options for a global audience by only restricting payments to credit cards.
To avoid these;
1) Figure out the right target markets
Be sure to survey local competition, local keyword research, in addition to web analytics research. Local competition is best researched by employing a native of the country you are hoping to target or by a company such as New Frontier Digital who has these resources and experience in doing so.
2) Get the right localization and translation strategy
Make a local language speaker born and raised in the target country work with a keyword research specialist. Coming up with a good strategy is not an easy feat and it requires the right amount of research and commitment. Again, employ a good company to do this for you since they will have more resources.
This guide is expected to help with all you need to know about managing a global internet marketing and SEO campaign and following the steps mentioned will boost your profits by leaps and bounds!
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New Frontier Digital Profile
New Frontier Digital services enable any website to access any language market anywhere in the world. Our aim is to serve over 200 major clients in Real Estate, Advertising, Healthcare, Consumer Products, Travel, Entertainment, Education and Hospitality, making us the leader in international SEO and website language translation. This is something we are certainly on our way to achieving.
The Challenge
Every marketer’s dream is to capture the true global capacity of the Web. Search engine optimization, language barriers and cultural issues are key blocks to realizing that dream.
Creating online content in multiple languages is difficult and costly, and translating languages for marketing and business communications requires an understanding of the design and message of the original content. Without that understanding, and integration with SEO strategies, the power of the original material can be lost, along with the expense of the translation.
The New Frontier Solution
New Frontier Digital specializes in creating multilingual websites and strategically positioning them through our international SEO content that balances the integrity of the original website and the client’s objectives in the broader language market. From Spanish to Japanese, we employ and contract to over 157 certified translators and local SEO consultants who use a tried and tested 80% research 20% implementation and assessment approach to each project. We deliver materials that clearly, accurately and appropriately target your target language market.
We serve and support our clients by providing ongoing translations, keyword research, document translation, SEO content, press releases and supporting multilingual marketing services to position your website on the first page in the international arena.
Click here to view some of our clients’ case studies and grateful testimonials.
Would you like a free report on the German e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in Germany and other German speaking markets.
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Would you like a free report on the Hispanic (US) e-commerce market?
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Would you like a free report on the Italian e-commerce market?
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Would you like a free report on the Russian e-commerce market?
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Would you like a free report on the Polish e-commerce market?
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Would you like a free report on the Chinese e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in China and other Chinese speaking sub-markets.
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Would you like a free report on the Japanese e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in Japan and other Japanese speaking sub-markets.
Contact us through our contact form for instantly delivery of your country report.
Exclusive Partners
Our partners are located throughout Europe, the UAE, South America, United States and Australasia. We supply our multilingual services to those exclusive partners whose services compliment our own. Organisations we are interested in working with include:
- SEO Agencies & Internet Marketing Companies
- Web Design Companies & Graphic Design Companies
- Direct Marketing Companies
- Web Hosting Companies
- Skilled Freelancers
- Advertising Agencies
Our partners enjoy a dedicated senior project manager, heavily discounted services and prioritise treatment on all requests. If you are interested in forming an outsourcing alliance, please contact us. Our director will be delighted to explore the possibility of a mutually beneficial relationship. Contact us for exclusive partner access
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