Geolocation Marketing: Targeted Service Advantage
Geo Location marketing is the latest buzz around local and international new media marketing circles. The crux of geo-location tagging lies in one fact that you get to receive and share data at your current geographical location no matter where on earth you dwell. In real terms, if you have a geographical indicator application installed in your smart hand held then you can share make your Facebook status go somewhat like” having a nice time in Antarctica!” with all thanks to satellites providing you with remote connectivity!
Ok, so much for the social networking and the fun part. Let’s see why we, the search engine marketing junkies, are so much interested in these seemingly just-made-for-fun genres of application and web dominions. Most of these applications are basically made with a purpose to make people navigate to the right place, no matter where they are located. This is the part where we walk in and take our cut! When you are dealing with this kind of a scenario where you can see an unimaginable large number of people using diverse geolocation applications to find restaurants, pubs, offices, points of interests etc then see the power of conveying your marketing message on their screens.
Most of the times people will be using a search engine [I really don’t want to say the G –Word again and again, isn’t it obvious!] to tap and track points of interest in their nearby location. The local business listings can be your next target to actually surgically get netizens hovering to your website, application or place. And it is a not so well kept secret that local business listings [Product Listings] now appear in mobile and hand held browsers too.
Ok so much for generic and routine searching tasks. Now, our take on the geo tagging and location identification is based on targeting the global audience with this marketing technique. Just visualize that you are living in a non English speaking country, say Romania and you prefer running your search queries in Romanian search engines to extract info and when you use a smart phone or a hand held, you prefer the applications to be in your native language. So, think about a Romanian, who doesn’t like English too much for one reason or the other, is trying in vain to get his Iphone yelp app to give him his nearest pub location. So this is where you load your international marketing guns and throw an application that has multilingual characteristics and fits in any language, location and atmosphere.
You won’t need to worry much about the points of interests in locality maps being used in your application as Google maps amply solves the problem for you. You will be able to create a difference with your product when it is translated by someone who is a native Romanian speaker and reader. Again we repeat the same old SEO saying that no matter what genre of search engine or web based gadget marketing you are dealing with, content remains the King! Apart from this, famous social networking websites do have their multilingual UTF -8 enabled sandboxes and API’s that support any language which is identifiable by the computer. All you will ever need will be to get your app translated in your targeted native language by a professional translation services provider.
International Geolocation marketing through different methods like Iphone and android map based apps is the new and quickly developing niche and soon you will see a flood of such applications that will “seemingly” cater to navigation and location searching needs of nearly the whole world. So, it’s advisable to jump in and capitalize on it now before there are too many fish in the sea.