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Geo Location marketing is the latest buzz around local and international new media marketing circles. The crux of geo-location tagging lies in one fact that you get to receive and share data at your current geographical location no matter where on earth you dwell. In real terms, if you have a geographical indicator application installed in your smart hand held then you can share make your Facebook status go somewhat like” having a nice time in Antarctica!” with all thanks to satellites providing you with remote connectivity!
Ok, so much for the social networking and the fun part. Let’s see why we, the search engine marketing junkies, are so much interested in these seemingly just-made-for-fun genres of application and web dominions. Most of these applications are basically made with a purpose to make people navigate to the right place, no matter where they are located. This is the part where we walk in and take our cut! When you are dealing with this kind of a scenario where you can see an unimaginable large number of people using diverse geolocation applications to find restaurants, pubs, offices, points of interests etc then see the power of conveying your marketing message on their screens.
Most of the times people will be using a search engine [I really don’t want to say the G –Word again and again, isn’t it obvious!] to tap and track points of interest in their nearby location. The local business listings can be your next target to actually surgically get netizens hovering to your website, application or place. And it is a not so well kept secret that local business listings [Product Listings] now appear in mobile and hand held browsers too.
Ok so much for generic and routine searching tasks. Now, our take on the geo tagging and location identification is based on targeting the global audience with this marketing technique. Just visualize that you are living in a non English speaking country, say Romania and you prefer running your search queries in Romanian search engines to extract info and when you use a smart phone or a hand held, you prefer the applications to be in your native language. So, think about a Romanian, who doesn’t like English too much for one reason or the other, is trying in vain to get his Iphone yelp app to give him his nearest pub location. So this is where you load your international marketing guns and throw an application that has multilingual characteristics and fits in any language, location and atmosphere.
You won’t need to worry much about the points of interests in locality maps being used in your application as Google maps amply solves the problem for you. You will be able to create a difference with your product when it is translated by someone who is a native Romanian speaker and reader. Again we repeat the same old SEO saying that no matter what genre of search engine or web based gadget marketing you are dealing with, content remains the King! Apart from this, famous social networking websites do have their multilingual UTF -8 enabled sandboxes and API’s that support any language which is identifiable by the computer. All you will ever need will be to get your app translated in your targeted native language by a professional translation services provider.
International Geolocation marketing through different methods like Iphone and android map based apps is the new and quickly developing niche and soon you will see a flood of such applications that will “seemingly” cater to navigation and location searching needs of nearly the whole world. So, it’s advisable to jump in and capitalize on it now before there are too many fish in the sea.
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New Frontier Digital Profile
New Frontier Digital services enable any website to access any language market anywhere in the world. Our aim is to serve over 200 major clients in Real Estate, Advertising, Healthcare, Consumer Products, Travel, Entertainment, Education and Hospitality, making us the leader in international SEO and website language translation. This is something we are certainly on our way to achieving.
The Challenge
Every marketer’s dream is to capture the true global capacity of the Web. Search engine optimization, language barriers and cultural issues are key blocks to realizing that dream.
Creating online content in multiple languages is difficult and costly, and translating languages for marketing and business communications requires an understanding of the design and message of the original content. Without that understanding, and integration with SEO strategies, the power of the original material can be lost, along with the expense of the translation.
The New Frontier Solution
New Frontier Digital specializes in creating multilingual websites and strategically positioning them through our international SEO content that balances the integrity of the original website and the client’s objectives in the broader language market. From Spanish to Japanese, we employ and contract to over 157 certified translators and local SEO consultants who use a tried and tested 80% research 20% implementation and assessment approach to each project. We deliver materials that clearly, accurately and appropriately target your target language market.
We serve and support our clients by providing ongoing translations, keyword research, document translation, SEO content, press releases and supporting multilingual marketing services to position your website on the first page in the international arena.
Click here to view some of our clients’ case studies and grateful testimonials.
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Exclusive Partners
Our partners are located throughout Europe, the UAE, South America, United States and Australasia. We supply our multilingual services to those exclusive partners whose services compliment our own. Organisations we are interested in working with include:
- SEO Agencies & Internet Marketing Companies
- Web Design Companies & Graphic Design Companies
- Direct Marketing Companies
- Web Hosting Companies
- Skilled Freelancers
- Advertising Agencies
Our partners enjoy a dedicated senior project manager, heavily discounted services and prioritise treatment on all requests. If you are interested in forming an outsourcing alliance, please contact us. Our director will be delighted to explore the possibility of a mutually beneficial relationship. Contact us for exclusive partner access
