International SEO Marketing Strategy & Language Translation Service
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Current statistics indicate that more than 1.5 billion individuals worldwide use the internet, of that figure no more than 440 million internet users speak or read English. Not surprisingly, this number is dropping as more international users log on. Is it any wonder that international SEO has become a key strategy in the search engine master plan? After all, by not reaching out to the non-English speaking populace, you simply aren’t selling your products or offering your services to a world of people who would most certainly be willing to engage your offer.
Of the global internet user population, more than 500 million are located in Asia – that’s more than any other continent in the world. In China itself, the online community has soared to a rate of 755% growth since 2000. It has already changed the playing field in the financial and manufacturing markets, the internet is certainly following. But how does this affect online business as we know it? The truth is you will never know if you only operate in an English only environment. You have literally cut out 3 quarters of the global population if you choice to continue operate as a one language online market player.
Leveling the Playing Field
One has to consider the Internet in its entirety – a vast, almost endless network of computers, of people and of information. It has had a globalizing effect in which the borders of the real world have ceased to exist; well, most of them, except perhaps the constraint on language.
In fact it would be prudent to consider the state of our current English internet marketplace, where evolving Internet technologies have been radically developed and freely available to everybody who understands English. This fragmentation in itself has leveled the playing field by providing smaller companies with limited advertising budgets the same market opportunities as well-funded conglomerates. In addition, it wouldn’t be wrong to suspect that our online English cyber-sphere that has become saturated with marketing ploys and tactics, is the only place big business exists, to send the point how, the opposite is true, the rest of the world is catching up rapidly and English is becoming only a fraction of the online marketplace.
International SEO – International Search Engine Optimization
So what can we hope to gleam from all of this? Well, for one thing international SEO will be the new ’sliced bread’. It will mean an expansion of the playing field, new ‘low hanging fruit’ and an evolution of the economic possibilities on the Internet. New markets will open up with exciting and refreshing marketing possibilities to those businesses that identify these markets. It will even change our current target audiences as localized positioning will yield new approaches to marketing only to expose new and exciting avenues for ideas, technologies and ultimately products and services to satisfy local consumers. Those companies taking on a new language vertical are on the verge of making these discoveries happen. In a couple of years, it will be in full swing.
Of course, many will wonder about the associated cost with regard to international SEO. Will it be an expensive affair? Many seem to think so. Research, implentation and maintaining that vertical does take time and resources. But consider this: although the English-speaking online community only represents about 30% of the global online population, English is in fact a second language to many and a lingua franca, even if only on a basic level, to many more.
In the end international SEO may perhaps only be needed to catch those Mandarin and Spanish native speakers as they perform their searches on the internet. The real issue however, will be to identify the keywords from the perspective of the Chinese, Indian or Spanish internet user, to name a few. Will their geography play a role? What about politics and culture? Looking at all these questions, the real issue is not whether to implement international search engine optimization as it is most certainly a given; the real issue is to be able to find the English SEO service provider with an intimate knowledge of the minds and language of the international audience your business is targeting.
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New Frontier Digital Profile
New Frontier Digital services enable any website to access any language market anywhere in the world. Our aim is to serve over 200 major clients in Real Estate, Advertising, Healthcare, Consumer Products, Travel, Entertainment, Education and Hospitality, making us the leader in international SEO and website language translation. This is something we are certainly on our way to achieving.
The Challenge
Every marketer’s dream is to capture the true global capacity of the Web. Search engine optimization, language barriers and cultural issues are key blocks to realizing that dream.
Creating online content in multiple languages is difficult and costly, and translating languages for marketing and business communications requires an understanding of the design and message of the original content. Without that understanding, and integration with SEO strategies, the power of the original material can be lost, along with the expense of the translation.
The New Frontier Solution
New Frontier Digital specializes in creating multilingual websites and strategically positioning them through our international SEO content that balances the integrity of the original website and the client’s objectives in the broader language market. From Spanish to Japanese, we employ and contract to over 157 certified translators and local SEO consultants who use a tried and tested 80% research 20% implementation and assessment approach to each project. We deliver materials that clearly, accurately and appropriately target your target language market.
We serve and support our clients by providing ongoing translations, keyword research, document translation, SEO content, press releases and supporting multilingual marketing services to position your website on the first page in the international arena.
Click here to view some of our clients’ case studies and grateful testimonials.
Would you like a free report on the German e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in Germany and other German speaking markets.
Contact us through our contact form for instantly delivery of your country report.
Would you like a free report on the French e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in France and other French speaking markets.
Contact us through our contact form for instantly delivery of your country report.
Would you like a free report on the Spanish e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in Spain.
Contact us through our contact form for instantly delivery of your country report.
Would you like a free report on the Hispanic (US) e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in the Hispanic (US) marketplace.
Contact us through our contact form for instantly delivery of your country report.
Would you like a free report on the Italian e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in Italy and other Italian speaking markets.
Contact us through our contact form for instantly delivery of your country report.
Would you like a free report on the Dutch e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in the Netherlands and other Dutch speaking markets.
Contact us through our contact form for instantly delivery of your country report.
Would you like a free report on the Russian e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in Russia and other Russian speaking markets.
Contact us through our contact form for instantly delivery of your country report.
Would you like a free report on the Polish e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in Poland and other Polish speaking sub-markets.
Contact us through our contact form for instantly delivery of your country report.
Would you like a free report on the Chinese e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in China and other Chinese speaking sub-markets.
Contact us through our contact form for instantly delivery of your country report.
Would you like a free report on the Japanese e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in Japan and other Japanese speaking sub-markets.
Contact us through our contact form for instantly delivery of your country report.
Exclusive Partners
Our partners are located throughout Europe, the UAE, South America, United States and Australasia. We supply our multilingual services to those exclusive partners whose services compliment our own. Organisations we are interested in working with include:
- SEO Agencies & Internet Marketing Companies
- Web Design Companies & Graphic Design Companies
- Direct Marketing Companies
- Web Hosting Companies
- Skilled Freelancers
- Advertising Agencies
Our partners enjoy a dedicated senior project manager, heavily discounted services and prioritise treatment on all requests. If you are interested in forming an outsourcing alliance, please contact us. Our director will be delighted to explore the possibility of a mutually beneficial relationship. Contact us for exclusive partner access
