International SEO | Document & Website Language Translation Service
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International SEO is generally an untapped area for many businesses. Did you know that 2 out of 3 search engine queries are not in English? Staggering!. Now just imagine the boost you can give your brand visibility and reach by incorporating global SEO strategies into you English site.
I’ll attempt to lay down some tips and strategies for global search engine optimization.
The first step is the most obvious one. Use local domain extensions to complement ‘.com’ extensions. For example, if you are trying to optimize your website for ‘Google France’ you could reach local France audience better by adding in a .fr extension. Google also looks at the IP address of the server before it determines geographical relevance to your website.
Many webmasters do a basic word to word translation using translation software or ‘price’ based translators to cater to a foreign audience. Word to word Google translation will simply not cut it and will in all likelihood read incorrectly to your target market. Anyone who has seen foreign language translations to English will know what I am saying. You may get visitors but the odds of converting a visitor to a customer will be slim. So, if you aim to reach customers speaking foreign languages consider using a translator who is certified in the language pair you are targeting. Additionally, make sure they have relevant industry experience and, of course, understand local SEO algorithms.
For off-page marketing of your multilingual site. The number and quality of incoming links greatly influences your rankings on Google. Google has also put favourable weight towards faster loading sites, so if your pages are ‘lightweight’ in terms of graphics, images etc and there is diversity in your incoming links and you get placed on foreign websites(.fr, .ca), Google will view your website to be more relevant on those local keywords you are targeting.
Always make sure that the websites you link to are within a related niche, or else it can be counter productive to your rankings. Localize your marketing as much as possible.
To receive location specific results, many users search by appending their country name to the end of the keyword(for ex iphone Canada). So you should consider optimizing some of your web pages with that criteria in mind.
Always consider local keyword competition. It doesn’t make sense to only check on the keywords within US if you are planning to target a foreign langauge audience. Even among English speaking countries there exists some diversity in terms of usage and spellings, not to mention sub language markets. For example in some European and Asian countries the word ’shop’ is widely accepted more often than the word ’store’ (US based).
The internet is a wonderful low-cost advertising and marketing tool. With efficient SEO one can reach global audiences. Online marketing can beat most other forms of marketing for value, cost effectiveness and reach and one must take all steps to tap the potential as mature industries certainly need to take explore foreign language channels to diversify it’s customer base.
A final note, Google is the undisputed leader on a global scale but it is not the only search engine and definitely doesn’t enjoy undisputed success in some markets like China. So target other search engines too and give your website traffic a boost.
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New Frontier Digital Profile
New Frontier Digital services enable any website to access any language market anywhere in the world. Our aim is to serve over 200 major clients in Real Estate, Advertising, Healthcare, Consumer Products, Travel, Entertainment, Education and Hospitality, making us the leader in international SEO and website language translation. This is something we are certainly on our way to achieving.
The Challenge
Every marketer’s dream is to capture the true global capacity of the Web. Search engine optimization, language barriers and cultural issues are key blocks to realizing that dream.
Creating online content in multiple languages is difficult and costly, and translating languages for marketing and business communications requires an understanding of the design and message of the original content. Without that understanding, and integration with SEO strategies, the power of the original material can be lost, along with the expense of the translation.
The New Frontier Solution
New Frontier Digital specializes in creating multilingual websites and strategically positioning them through our international SEO content that balances the integrity of the original website and the client’s objectives in the broader language market. From Spanish to Japanese, we employ and contract to over 157 certified translators and local SEO consultants who use a tried and tested 80% research 20% implementation and assessment approach to each project. We deliver materials that clearly, accurately and appropriately target your target language market.
We serve and support our clients by providing ongoing translations, keyword research, document translation, SEO content, press releases and supporting multilingual marketing services to position your website on the first page in the international arena.
Click here to view some of our clients’ case studies and grateful testimonials.
Would you like a free report on the German e-commerce market?
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Would you like a free report on the Russian e-commerce market?
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Would you like a free report on the Polish e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in Poland and other Polish speaking sub-markets.
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Would you like a free report on the Chinese e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in China and other Chinese speaking sub-markets.
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Would you like a free report on the Japanese e-commerce market?
Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in Japan and other Japanese speaking sub-markets.
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Exclusive Partners
Our partners are located throughout Europe, the UAE, South America, United States and Australasia. We supply our multilingual services to those exclusive partners whose services compliment our own. Organisations we are interested in working with include:
- SEO Agencies & Internet Marketing Companies
- Web Design Companies & Graphic Design Companies
- Direct Marketing Companies
- Web Hosting Companies
- Skilled Freelancers
- Advertising Agencies
Our partners enjoy a dedicated senior project manager, heavily discounted services and prioritise treatment on all requests. If you are interested in forming an outsourcing alliance, please contact us. Our director will be delighted to explore the possibility of a mutually beneficial relationship. Contact us for exclusive partner access
