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If you want to sell your products and services internationally or globally, a multilingual website is a prerequisite to giving your company the means to achieving that goal. Global advertisement on your company means putting a number of multilingual elements on your site so that foreign visitors can engage with the content and make a better purchasing decision.
Statically speaking, there are over 6.7 billion people in the world in which 365 million speak English as their native language and another 365 million approximately speak English as their second tongue and the typical amount of languages supported by an average multilingual website in 2007 was 20 and it has jumped to 48 in 2008. So why this huge jump? Simply put, more people are getting online. So what elements do you need consider when localizing and optimizing your website into a new, or multiple, foreign languages?
International SEO (search engine optimization) is the process of enhancing the accessibility and thus increase the effectiveness of a website as a sales tool in different languages. By optimizing a site you are tailoring it’s design for multiple foreign search engines with the intend to be positioned on the first page of local search results.
It goes without saying, you must have performed a thorough offline market assessment before entering the market. The internet does remove many of the barriers to entry. So this is most effective when you are certain that the market you are entering is ready for your products/service.
Now you are sure of your market – the important elements you need to consider when choosing languages for your site:
- Make-out a list of buddying markets where language support can surely enhance your company. Sweden, Korea, Denmark, Netherlands and Norway have seen the most relative usage increase since 2008. Research domestic competition at home and within the target market(s).
- Take a good look and observe European countries, particularly the rapidly developing CEE countries were buying online trends are increasing. There are some tough logistical issues when developing multiple languages at once, it’s worth looking at testing several foreign landing pages first to determine response rates. You have to device a language plan that is most suitable for your company.
- Take into consideration China with over a billion strong population and India. With over 81 million internet user and 20 official languages. A number of companies think that English is the market’s second language. But in reality, most Indians buy products through the internet in their native language. English is an official language, but by choosing Hindi, Tamil, Malayalam, Telugu as well as Urdu support you localize and increase your response rates.
- If you are only able to support a small variety of languages, establish the 6 common: Chinese (preferably simplified), Spanish (Spain), Japanese, French, Italian and German. These are certainly established markets, where internet users are more responsive to purchasing online, if your message is localized.
- Take into consideration the language requirements in the U.S. market. Giving support for local Asian and Spanish languages helps achieve the increase of customer fulfillment in many U.S. companies.
- The most important aspect to consider allowing any multilingual content of your website is the proper “internationalization” and globally enabling the contents of its pages.
- Now that you have chosen a market and several languages. Carry out keyword research using a local and native speaking professional. Create landing pages if testing the market or translate the entire site. Then embark on a multilingual SEO campaign to build up backlinks.
- Also keep an eye your home and local languge competition and the current widely-used language trends used in your industry.
Multilingual SEO contains quite a lot of stages and fundamentals but, chosing the right market for your product/service, language and keywords if fulfilled correctly, can present a solid foundation for expanding and popularizing your online presence in international marketplace.
Contact us today for a review of your website’s international potential.
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New Frontier Digital Profile
New Frontier Digital services enable any website to access any language market anywhere in the world. Our aim is to serve over 200 major clients in Real Estate, Advertising, Healthcare, Consumer Products, Travel, Entertainment, Education and Hospitality, making us the leader in international SEO and website language translation. This is something we are certainly on our way to achieving.
The Challenge
Every marketer’s dream is to capture the true global capacity of the Web. Search engine optimization, language barriers and cultural issues are key blocks to realizing that dream.
Creating online content in multiple languages is difficult and costly, and translating languages for marketing and business communications requires an understanding of the design and message of the original content. Without that understanding, and integration with SEO strategies, the power of the original material can be lost, along with the expense of the translation.
The New Frontier Solution
New Frontier Digital specializes in creating multilingual websites and strategically positioning them through our international SEO content that balances the integrity of the original website and the client’s objectives in the broader language market. From Spanish to Japanese, we employ and contract to over 157 certified translators and local SEO consultants who use a tried and tested 80% research 20% implementation and assessment approach to each project. We deliver materials that clearly, accurately and appropriately target your target language market.
We serve and support our clients by providing ongoing translations, keyword research, document translation, SEO content, press releases and supporting multilingual marketing services to position your website on the first page in the international arena.
Click here to view some of our clients’ case studies and grateful testimonials.
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Contact us for your free 5-page report outlining the year 2010 – 2012 forecasts for doing business online in China and other Chinese speaking sub-markets.
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Exclusive Partners
Our partners are located throughout Europe, the UAE, South America, United States and Australasia. We supply our multilingual services to those exclusive partners whose services compliment our own. Organisations we are interested in working with include:
- SEO Agencies & Internet Marketing Companies
- Web Design Companies & Graphic Design Companies
- Direct Marketing Companies
- Web Hosting Companies
- Skilled Freelancers
- Advertising Agencies
Our partners enjoy a dedicated senior project manager, heavily discounted services and prioritise treatment on all requests. If you are interested in forming an outsourcing alliance, please contact us. Our director will be delighted to explore the possibility of a mutually beneficial relationship. Contact us for exclusive partner access
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